Captain K

Seafood Tower & Hot Pot Restaurant

Coming into their third year, Captain K's marketing collaterals were outdated and needed a fresh look. Captain K partnered with JUICY to strengthen the brand's core attributes and messaging through an integrated rebranding exercise.

It started with a brand strategy. After identifying customer profiles and developing a Stylescape, we delivered a complete range of marketing tools and production that not only looks modern and refreshing, but also serves to reinforce the restaurant's unique dining concept.


With a new set of identity guidelines, Captain K was also able to ensure consistency when working with current and future collaterals. As a result, it increased brand recognition and reduced marketing costs due to the integrated approach in brand management.


Web Design & Development

Branding Strategy

Menu Design

Food Styling


Video Production

Digital Advertising

Creative Campaign

Collateral Production

Web Design & Development

CK iPhone.png

Menu Design

CK Menu.jpg

Video Production

Food Styling & Photography