Coming into their third year, Captain K's marketing collaterals were outdated and needed a fresh look. Captain K partnered with JUICY to strengthen the brand's core attributes and messaging through an integrated rebranding exercise.
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It started with a brand strategy. After identifying customer profiles and developing a Stylescape, we delivered a complete range of marketing tools and production that not only looks modern and refreshing, but also serves to reinforce the restaurant's unique dining concept.
 
With a new set of identity guidelines, Captain K was also able to ensure consistency when working with current and future collaterals. As a result, it increased brand recognition and reduced marketing costs due to the integrated approach in brand management.