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Dirty Butter

Compound Butter E-Commerce

Three boys came together with a dirty plan; to sell uber-delicious compound butter with a flavour twist. However, their home-based business began to encounter several problems when the owners got serious about scaling up. 

Despite their amazing products, selling jar after jar via social media was cumbersome, sales were not up to speed, and the brand was not able to accentuate their buttery goodness.

Through an elaborate brand marketing workshop, JUICY has helped 10X Dirty Butter's home-based business and propel it to an E-Commerce success in less than 6 months.

SCOPE OF WORK
Brand Strategy
Brand Development
Logo & Identity System
Packaging Design
Food Styling & 
Photography
Web Design & Development
E-commerce Development

Collateral Production
Social Media Management
Paid Advertising

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STRATEGY

JUICY built Dirty Butter's identity from the ground up—from strategy, design, messaging, packaging down to their crisp, new e-commerce website, and more. JUICY's branding exercise kickstarted with a 2-day discovery session that dug deep into a strategic identification of Dirty Butter's target audience.

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Through a series of in-depth discussions and consumer journey analysis, we surfaced a gold mine of information such as the touch points and pain points of the projected consumer. These key insights fuelled our strategic led designs, combined with the resulting in a creation of an exceptional brand experience.

STRATEGIC DESIGN

The following panel is one of the three Stylescapes created for Dirty Butter.

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3-MONTH RESULTS

+283%

Increase in
Monthly Sales

5.42x

Average ROAS
(Return On Ad Spent)

+588%

Increase in
Social Presence

PRODUCT STYLING AND PHOTOGRAPHY