JUICY built Dirty Butter's identity from the ground up—from strategy, design, messaging, packaging down to their crisp, new e-commerce website, and more. JUICY's branding exercise kickstarted with a 2-day discovery session that dug deep into a strategic identification of Dirty Butter's target audience.
Through a series of in-depth discussions and consumer journey analysis, we surfaced a gold mine of information such as the touch points and pain points of the projected consumer. These key insights fuelled our strategic led designs, combined with the resulting in a creation of an exceptional brand experience.
The following panel is one of the three Stylescapes created for Dirty Butter.