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Dirty Butter

Compound Butter E-Commerce

Three boys came together with a dirty plan; to sell uber-delicious compound butter with a flavour twist. However, their homegrown business began to face several problems when the owners got serious about scaling up their E-Commerce. 

Despite producing amazingly flavoured butters, selling jar after jar via Social Media was cumbersome, sales were not up to speed, and the brand wasn't reflective of their buttery goodness.

Guess who decided on a Juicy re-branding? Find out more about how we help grow this homegrown business to a 5-figure E-Commerce.

SCOPE OF WORK
Brand Strategy
Brand Development
Logo & Identity System
Packaging Design
Food Styling & 
Photography
Web Design & Development
E-commerce Development

Collateral Production
Social Media Management
Paid Advertising

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STRATEGY

JUICY's branding exercise kickstarted with a 2-day discovery session. Together, we dig deep into a strategic identification of HAYO's target audience.

 

Through a series of in-depth discussions and consumer journey analysis, we were able to surface a gold mine of information such as the touch points and pain points of the projected consumer.

 

These key insights were what fuelled our strategic led designs, resulting in a creation of an exceptional brand experience.

DESIGN

One of three Stylescapes created for HAYO.

STYLING AND PHOTOGRAPHY