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HAYO Yogurt Bar
100% Australian Artisanal Yogurt Beverage
CHALLENGE
Can a simple yogurt beverage be cultivated into one's lifestyle?
How do we appeal to the gym monkeys, calorie counters, yoga freaks, health conscious, cafe-hoppers, and dessert enthusiasts?
OUTCOME
A strategic branding built from scratch—logo, messaging, style guide, packaging, signage, website and collateral—that not only highlights the qualities of HAYO's handcrafted yogurt, but also bridges a connection with the yogurt-loving community of Singapore.
SCOPE OF WORK
Brand Strategy
Brand Development
Logo & Identity System
Food Styling & Photography
Web Design & Development
Collateral Production
Press Generation
Public Relations Campaign
KOL Engagement
SUMMARY
3 owners shared a common passion for their handcrafted yogurt. They needed an awesome yet effective brand, which involves more than a logo and a website.
Through an intense, four month sprint, JUICY built HAYO from the ground up—strategy, design, messaging and a crisp, new website.
STRATEGY
JUICY's branding exercise kickstarted with a 2-day discovery session. Together, we dig deep into a strategic identification of HAYO's target audience.
Through a series of in-depth discussions and consumer journey analysis, we were able to surface a gold mine of information such as the touch points and pain points of the projected consumer.
These key insights were what fuelled our strategic led designs, resulting in a creation of an exceptional brand experience.
DESIGN
One of three Stylescapes created for HAYO.
STYLING AND PHOTOGRAPHY
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