HAYO Yogurt Bar

100% Australian Artisanal Yogurt Beverage

CHALLENGE

Can a simple yogurt beverage be cultivated into one's lifestyle?

 

How do we appeal to the gym monkeys, calorie counters, yoga freaks, health conscious, cafe-hoppers, and dessert enthusiasts?

OUTCOME

A strategic branding built from scratch—logo, messaging, style guide, packaging, signage, website and collateral—that not only highlights the qualities of HAYO's handcrafted yogurt, but also bridges a connection with the yogurt-loving community of Singapore.

SCOPE OF WORK

Brand Strategy

Brand Development

Logo & Identity System

Food Styling & Photography

Web Design & Development

Collateral Production

Press Generation

Public Relations Campaign

KOL Engagement

SUMMARY

3 owners shared a common passion for their handcrafted yogurt. They needed an awesome yet effective brand, which involves more than a logo and a website.

Through an intense, four month sprint, JUICY built HAYO from the ground up—strategy, design, messaging and a crisp, new website. 

STRATEGY

JUICY's branding exercise kickstarted with a 2-day discovery session. Together, we dig deep into a strategic identification of HAYO's target audience.

 

Through a series of in-depth discussions and consumer journey analysis, we were able to surface a gold mine of information such as the touch points and pain points of the projected consumer.

 

These key insights were what fuelled our strategic led designs, resulting in a creation of an exceptional brand experience.

DESIGN

One of three Stylescapes created for HAYO.

STYLING AND PHOTOGRAPHY