Served With Love:

Uniting 100 F&B Establishments In Singapore Against Sexual Orientation Discrimination. #ServedWithLoveSG

About #ServedWithLoveSG

In response to the homophobic incident that occurred at SMOL's Lau Pa Sat outlet on 18 January 2021, we decided on a collaboration that aims to unite 100 F&B establishments to campaign against Sexual Orientation (S/O) Discrimination in Singapore.

It breaks our hearts to see that there is still a lack of understanding and acceptance towards the LGBT+ community in this tiny red dot we call home. There is a greater necessity to speak up, educate, and take a stand against S/O discrimination. People of Singapore need to understand that sexual orientation is not a choice. Therefore, we are gathering the nation’s F&B brands in solidarity to raise greater awareness and acceptance for the LGBT+ community.


One people, one nation; let’s end sexual orientation discrimination.

In this Served With Love campaign, we will be offering free professional food photography services and brand feature for the first 100 F&B establishments in Singapore that take a stand against S/O discrimination by putting up a visible Rainbow Flag provided by us.


Express your support for our national mission to end S/O discrimination with the hashtag #ServedWithLoveSG.


Are you an F&B entrepreneur?

The march to 1 hundred begins with you.

Be a part of the supporting establishments and register your brand now.

“Sexuality is like an individual's taste for food; we do not choose what we like to eat, but we choose to eat them because we like it.”

Jeremy, Founder of JUICY







Show your love and support to the wonderful people behind these brands